The wild idea was simple. No bedding brand gives a sheet about young guys. 1 in 3 single guys under 30 changes his sheets 3 times a year. But it's not his fault — the whole category forgot that dudes need nice sheets too.

So we built the bedding set no one else would. A unique bamboo-cotton blend that sleeps cool, breathes easy, and gets softer with every wash. Plus a world-first: big black corner loops embroidered TOP LEFT, TOP RIGHT, BOTTOM LEFT, BOTTOM RIGHT - so the bed gets made in under a minute, not over a whole Sunday night and a tantrum.

We spend over 26 years of our lives in bed. Let's make those years count.